Case Study — EdTech SaaS
AI-Powered Admission Acceleration for an EdTech SaaS Leader
Predictive Lead Scoring and Next-Best-Action Recommendations. Predict Lead Conversion and Engage with Precision.
Explore the Solution →Predictive Lead Scoring and Next-Best-Action Recommendations. Predict Lead Conversion and Engage with Precision.
Explore the Solution →Products Used: ASK (AI Insights & Reporting) + Predictive ML Models
Educational institutions face significant hurdles in converting enquiries into enrolled students. Despite offering workflow automation, the client wanted to elevate their product with intelligent insights and outcomes-driven automation.
We integrated AI-powered intelligence into the client’s platform to transform their admissions process entirely.
Real-time analytics and automated insight extraction from CRM activity, lead interactions, and past performance data.
ML models trained on thousands of lead journeys to predict conversion probability and recommend optimal actions.
| KPI | Before | After AI Integration |
|---|---|---|
| Lead-to-Application Conversion | ~12% | 20–28% (+65% lift) |
| Counselor Response Time | 6+ hours | <30 min |
| Follow-up Coverage | <50% | 95%+ automated |
| Decision-making | Gut-driven | Data-driven & proactive |
Result: Faster admissions cycles, higher revenue, and dramatically better student engagement.
Put intelligence at the heart of every workflow step.
Eliminated manual guesswork in lead follow-ups entirely.
Empowered management with clear, actionable insight.
Automated repetitive tasks so counselors focus on high-value conversations.
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